WEBSITE AND MARKETING AGENCY FOR ICF COACHES
Turn interest into aligned clients
We use our unique framework, specifically for coaches, to bring your messaging, website, and follow-up together helping the right people understand your value and book discovery calls, so you spend less time chasing and more time coaching.
BETTER CONVERSATIONS
LESS TIME CHASING
FOCUS ON COACHING
You're getting interest.
But...not every enquiry feels right.
When enquiries aren't aligned, prospects aren't ready and follow-up depends on you, meaning valuable time and opportunities can slip away.
Not every enquiry feels aligned
You're getting enquiries, but some come from people who aren't the right fit for your coaching.
Some prospects aren't ready
You're getting interest, but some prospects reach you before they understand your value or are ready to invest.
Follow-up can feel too pushy
You want to stay in touch, but you don't want to chase people or sound desperate in the process.
MEET ROBBIE MOULD
Your expertise deserves to be understood
You’ve already built a strong coaching practice and doing all the right things to get attention for your business. The challenge is making sure more of that interest comes from the right people, at the right stage and with enough trust to take the next step.
With more than 15 years of experience across websites, digital strategy, marketing and sales, I help coaching businesses understand where that journey can be strengthened and what is worth improving first.
My team and I use The Interest-To-Client Framework to bring your positioning, website, marketing collateral, and follow-up together around one clear journey. The aim is to help the right people understand your value, build trust and move forward when they are ready, without relying on pushy sales or uncomfortable chasing.
The Interest-To-Client Framework
The Interest-To-Client Framework is the method we use to understand where your client journey needs strengthening and decide what to improve next.
It brings your positioning, website, lead magnets and follow-up together around one goal: helping more of the right people move from first interest towards becoming a client.
Phase 1: Position
Get clear on who you are best placed to help and how to explain your value, so the right people recognise that your coaching is relevant to them.
Phase 2: Build
Create a connected website, lead magnet and follow-up journey that gives interested people clear next steps and helps them move towards a discovery call.
Phase 3: Improve
Track how people move through the journey, see where opportunities are being lost and make focused improvements over time.
Interest
Qualified leads
Discovery calls
Clients
CHOOSE YOUR NEXT STEP
Three ways to attract aligned clients
$4,995
Client Journey Blueprint
Already have a website and people who can implement changes? We apply the Interest-To-Client Framework to your business and create the website structure and copy, lead magnet content, recommended quiz and follow-up emails for you.
You get everything mapped out and written, ready for you or your existing team to implement.
$9,995
Done-For-You Implementation
Want the full Interest-To-Client Framework put into place for you? We create and connect your positioning, messaging, website, lead magnets, follow-up and discovery call journey around your coaching business.
You get one joined-up system, with ongoing support to keep the client journey working and improving.
$14,995
Strategic Growth Advisory
Want experienced guidance on what to improve next? Strategic Growth Advisory gives you 90 days of private support to make clearer decisions across your marketing, website, offers and client journey.
Work directly with Robbie to set priorities, review what is working and keep the right improvements moving forward.
Meet us at ICF Converge 2026
Mativus will be exhibiting at ICF Converge 2026 in Washington D.C. from 28th to 30th October. If you are attending, come and meet us and discover how the Interest-To-Client Framework helps coaching businesses build a clearer path from interest to aligned clients.
Trusted by coaches
As a franchisee, I already had a website provided by the parent organisation, but very limited freedom to communicate my own message. I'd developed a new brand and philosophy that I believed would really resonate with my target market, and I needed a website that would bring that to life and turn interest into leads. One of the things that...
Simon Adcock
"Working with you on my website has been such a supportive and enjoyable experience. From the very beginning, you really understood my vision and brought it to life in a way that feels completely aligned with me and my work. The whole process felt easeful, collaborative, and held with so much care. I’m so grateful for your creativity, patience, and...
Dr Lalitaa
As a coach, I know how important it is to communicate clearly who you help and the value you bring. However, when it comes to your own business, that's not always easy to do! What I really appreciated about working with Robbie and the Mativus team was that they took the time to understand me, my coaching approach, and the...
John R. Kormanik
Excellent team and excellent service. Mativus are supportive and professional throughout the process, they could not be more helpful. I have thoroughly enjoyed working with them and my website really reflects my brand. Whenever I had any questions, they were always quick to respond and help change any queries I had. Easy, stress free and collaborative. I would strongly recommend...
Charlotte Spurway
Why choose to work with the team at Mativus? 1. They take time to get to know you and your business. I’ve been able to easily book calls to ask questions and get support. 2. They respond quickly to emails. 3. They explain the process and manage your expectations of what is happening. 4. They offer solutions - whether it’s...
Carol Seaborne
I have the pleasure of working with Robbie and the team at Mativus on my website and lead magnets and I can’t recommend them highly enough. They have an excellent understanding of how to combine design, content and functionality to attract the right audience and generate a constant stream of enquiries. What I particularly value is their ability to take...
Jason Cornes
The 5 website must-haves to convert interest into clients
In a few minutes, you will see where your website may be creating confusion or hesitation and what you can strengthen to create a clearer path from interest to enquiry.
Feel confident moving forward
With Done-For-You Implementation, we build the Interest-To-Client Framework around your coaching business and connect your positioning, website, lead magnets, follow-up and booking journey.
If, within the first 90 days, you do not feel the system gives you a clearer, more effective way to guide the right people from first interest towards a discovery call, we will refund the fees covered by our guarantee.
It is there to give you greater confidence when you decide to move forward.
Getting started is simple
We start by understanding where your client journey needs strengthening, then recommend the right level of support for your coaching business.
Book a strategy call
We look at how you are currently creating interest, what happens next and where the right people may be getting stuck.
Choose the right support
Based on what we find, we recommend the best next step: Client Journey Blueprint, Done-For-You Implementation or Strategic Growth Advisory.
Put the framework into action
Move forward with a clear next step based on the Interest-To-Client Framework and the level of support your business needs.
Is your website helping the right people take the next step?
In less than 60 seconds, the Website Grader helps you see where your website may be creating confusion, hesitation or a poor fit, and what could be strengthened first.
You will receive a clear score and practical recommendations to help your website communicate your value, build trust and guide more of the right people forward.
Free. No credit card. Results in under 60 seconds.